• Opinion-lead

    Should we mourn the loss of More! magazine

Opinion: Why it's right for us to mourn the loss of More! magazine

Posted by Liv Siddall,

The publication that brought us “Position of the Month” is no more – this week assistant editor Liv Siddall looks at the demise of More! magazine and suggests that we should show solidarity with all of those fighting the good fight in print. As ever you can add your thoughts below…

We read this week on the once social network, now tolling bell that is Twitter, that More! magazine, one of Britain’s leading weekly gossip magazines had been suspended by Bauer Media. I say gossip magazines, More! was actually aimed at teenage girls, advising them how to cope with the desperate years when you’re trying to be a woman but you’re still more or less a boy. 

With a large amount of fuchsia adorning its covers, and a pleasing lack of finger-pointing “Look! They’re fat” stories inside in comparison to some of its newsstand contemporaries, More! was actually pretty okay. It was no Monocle, but it was certainly no Daily Mail either.

The decline of More! came about as their weekly readership dropped to around 92,000 and many commentators on Twitter chimed in with “good riddance” and “about time too.”

But whatever your thoughts on its content, More! magazine was still a publication, and we like those, do we not? We were a bit subdued about the loss of the London Lite, we were even a bit perturbed by Vice buying i-D – we’re precious about our printed matter. Even if More! wasn’t an object of cultural significance, it was still flying a flag for something that a lot of us fight for on a day-to-day basis.

What does it mean that this magazine is no more? What does it signify that their readership of 92,000 is not quite doing it for Bauer Media? I don’t know yet. But for a magazine of the type I always assumed was too safe to fall by the wayside, it’s pretty scary for the rest of us out there doing a similar thing. Let us not egg the hearses of fallen magazines, but turn up to their funeral solemnly, looking to the future of publishing with hope. 

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.