PAN describes itself as a user experience design studio, dedicated to creating “rich, powerful and affecting experiences” and, I’m going to level with you, I’ve become pretty smitten with them. The group of Goldsmiths grads engage with clever ideas in a fun, accessible and thoughtful way, and they do it with tongues firmly in cheeks, whether its recreating the drama of bomb disposable, exploring addiction or paying homage to the interactive 1990s fantasy show Knightmare (look it up whippersnappers). They are also excellent at documenting their projects, a nice exception to the frustrating failure to do so of some immersive practitioners.
Perhaps PAN’s best-known project was Green = Boom, a reaction to the way in which explosions are portrayed in the media in both fictional and non fictional set-ups. They did the technical side of DFWE’s installation and the intense, up-close-and-personal experience was fun on its own terms but also gently questioned issues of society’s desensitisation to violence.
PAN’s newest project Paul’s Gamble follows Paul McNicholl who is taking the £7 he used to spend on cigarettes and gambling it instead. The series will comprise 12 mini documentaries in short and touches on issues of addiction, luck and escapism.
In 2011, PAN ran The Royal Game of Ur at the Winterwell festival in the Cotswolds – teams helped one member navigate his or her way round a course using a video camera hooked up to the player’s helmet, reminscent of the ITV after-school classic Knightmare.
Last summer PAN helped promote the Stephen King novel Under the Dome by setting up the Thames Gigapixel Puzzle, hiding words from the book’s last sentences in a gigapixel photo of London.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich