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    Paul Smith’s Beak Street store will be decorated using envelopes he receives

Sir Paul Smith needs your envelopes to decorate his new Soho store

Posted by Rob Alderson,

Our jolly good friend Paul Smith (that clunking sound was the BIGGEST name being dropped) is opening a new shop in London’s Soho and he wants you to help decorate it. Paul gets sent the most extraordinary array of things from around the world and his studio is jam-packed with everything from scale models to hand-knitted blankets. He is always particularly struck by the beautiful envelopes and packages that arrive at his offices every day and that gave him an idea. So for his new Beak Street store he plans to showcase some of the weird and wonderful envelopes that he receives – you can send them to Paul Smith, 46 Beak Street, London, W1F 9RJ and make sure you include a return address as well. The closing date for entries is May 27.

  • Ma035

    The Melbourne Paul Smith store

  • Paul-smith-12-04-amsterdam-store-by-rvda-0740(c)

    The Amsterdam Paul Smith store

  • Rue_de-grenelle_28

    The Paris Paul Smith store

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.