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A brown envelope decorated with hand-drawn birds and a rabbit. A white card tucked inside features a doodle of a cat and the address “Paul Smith, 46 Beak Street, London W1F 9RY”.

Sir Paul Smith needs your envelopes to decorate his new Soho store

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Date
14 April 2013

Our jolly good friend Paul Smith (that clunking sound was the BIGGEST name being dropped) is opening a new shop in London’s Soho and he wants you to help decorate it. Paul gets sent the most extraordinary array of things from around the world and his studio is jam-packed with everything from scale models to hand-knitted blankets. He is always particularly struck by the beautiful envelopes and packages that arrive at his offices every day and that gave him an idea. So for his new Beak Street store he plans to showcase some of the weird and wonderful envelopes that he receives – you can send them to Paul Smith, 46 Beak Street, London, W1F 9RJ and make sure you include a return address as well. The closing date for entries is May 27.

A gallery wall filled with framed artworks, photographs and sketches of various sizes. The collection is arranged in a dense grid from floor to ceiling behind a wooden staircase railing.
Above

The Melbourne Paul Smith store

The interior of a retail store with light wood floors and white walls. Black shelving units display shoes and socks, while a gallery wall features various framed photographs.
Above

The Amsterdam Paul Smith store

A bright, minimalist clothing boutique with white walls and floors. Racks of neutral-toned garments stand before walls covered in a grid of small, framed black and white photographs.
Above

The Paris Paul Smith store

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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