Pentagram partner Paula Scher first designed a poster for New York’s Public Theater back in the mid-1990s, then in 2008 she refreshed the institution’s whole identity. Now, 20 years after her initial work for the theatre, Paula has worked with Public’s senior graphic designer Kirstin Huber on the visuals for the 2014/15 season.
“Set in Knockout, the font of the Public identity, the season typography skews right or left in alternating bands or plays off strong photography,” the Pentagram website explains. “The campaign updates the classic pop look of the Public Theater graphics, which incorporate photographic images against flat colour backgrounds, this time in an arresting palette of black, white and yellow.”
Appearing across posters, the official brochure, external print ads and on a newly-designed website, this is an eye-catching new identity that pays tribute to its respected graphic design heritage.
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- “I don't want to lose my connection with the tangible”: illustrator Jack Taylor on his new digital and 3D process
- Greta Thorkels: a graphic designer creating Gilmore Girls zines and record sleeves
- Grégory Michenaud’s ongoing project sees him explore identity in a Hasidic Jewish community
- Photographer Gilleam Trapenberg explores macho culture against rose-tinted skies in Big Papi
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc