• Cass4
  • Cass5
  • Cass6
  • Cass8
  • Cass9
  • Cass10
  • Cass12
  • Cass13
  • Cass15
  • Cass16
  • Cass17
Graphic Design

Angus Hyland's Cass Art pads

Posted by Rob Alderson,

Top designer Angus Hyland has produced these gorgeous designs for the Cass Art own-brand materials, combining quality craftsmanship with Pentagram’s trademark excellence. They are hitting the shops over the coming weeks and are sure to be popular among creative professionals and amateur art buffs alike.

Ahead of the launch – and him taking over the guest post slot next week – we caught up with Angus to ask him about the project and found out that it is part of an ambitious mission to break the all-powerful digital hegemony, and get people creating.

Hi Angus. What’s the thinking behind the new designs? What were you trying to achieve?

This is the first time that Cass Art has launched such a large range of own-brand products. We have in the past designed individual products and the response has been very good – selling up to ten times the volume of the equivalent product from the brand leaders. We thought it was an untapped market. 

Who are you aiming these at?

Well, Cass Art is an aspirational brand and, at the risk of sounding like a marketeer, it’s a “lifestyle choice.” It sits in a unique (possibly ironic) space where the John Lewis Partnership meets the Futurist Manifesto and it’s aimed at anyone who can fit into the centre of that Venn diagram.

We are aiming beyond the professional artist to anyone who has the courage to pick up a pencil or a paintbrush or spray can and make some art. It’s fun after all, and accessible.

Are artists’ materials too often overlooked? Or just done badly?

Probably both. None of the brand leaders have felt the need to update their existing packaging – in some cases for decades. They would argue that their market is too diffuse and customers are very happy with what they’re familiar with. But Cass Art has a much more targeted audience, and it’s easier to be brave with own-brand products because you have much more control of the retail environment in which they are sold. 

What role do really nice pads like this have at a time when the computer is king? Are they part of a fightback?

Too right. We must all learn – including me – to get off the screen (at least for a break) and get real – make a mess, make a physical mess. Make a mark.

The Cass Art manifesto includes the battle cry: “Let’s fill this town with artists." Can these products help?

Joseph Beuys tells us: “Everything under the sun is art.” If you believe that then we are all artists since the human being is a creative being. All Cass Art is doing is providing the tools to encourage Beuys’ expanded concept of art.

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Art View Archive

  1. List

    Back in 2013 designers Jessica Walsh and Timothy Goodman launched 40 Days of Dating, where they entered into a seven week relationship with each other to explore the world of romance from a creative perspective.

  2. Main

    Switzerland-based artist Pascale Keung makes delightfully diverse work which is inspired by her chosen country’s stunning natural landscape as often as it is by wild fantasies. This series Muttsee is an example of the former, a collection of images about “a very special place in the Alps of Switzerland” where she goes to fish with her friends from time to time.

  3. List

    Anna Burns is a set designer with a taste for the ambitious. Who could forget her work with Thomas Brown where they created B-Movie inspired installations out of flammable umbrellas? For her latest work Anna has collaborated with Michael Bodiam on a series inspired by nuclear catastrophe and our contradictory attitudes towards it – apocalyptic fear on the one hand and weird fascination on the other.

  4. List

    We’ve already sung the praises of the V&A’s flagship London Design Festival project – Barber Osgerby’s extraordinary reflective installation in the Raphael Cartoons Gallery – but there are some other gems on offer at the spiritual home of the festival.

  5. List

    I have no idea who Mr G.G.Hines is. And yet I am standing surrounded by junk staring at his black leather passport holder. I am transfixed by it; lost in reveries about who he was, where he travelled to and what his handwriting – neat, confident but not fussy – says about him. I am also wondering how his passport came to be here, and the answer to that begins with Dan Tobin Smith.

  6. List

    Three years ago at the London Design Festival, the Bouroullec Brothers transformed the Raphael Cartoons gallery at the V&A by installing a huge textile-covered platform down the centre of the vast room. It became a playful, very human space in the heart of one of London’s most august institutions, and remains one of the most talked-about festival projects of recent years.

  7. Main

    GIFs are usually reserved for that corner of the internet preoccupied with getting a quick laugh out of an easy audience (us included) so it’s surprisingly poignant to see the popular form employed not to show how funny a dog walking on its hind legs can be but to express a more powerful idea. This is exactly what Sofia Niazi has done with her new project Women of WOT. She wanted to utilise the medium to tell the unheard stories of the women forgotten by the War on Terror, but soon found that her project took a unexpected turn.

  8. Main9

    Just when you thought the only time you’d get to see some fruit getting jiggy with each other was the last time you ate a Moam bar, here’s Amelie von Wulffen’s paintings. Amelie’s work is a refreshing, sometimes sinister, sometimes sexual series of water-colour paintings depicting a strange mixture of food and tools interacting with each other as if they were humans – eating ice cream and going to music concerts and the like. As well as reducing mankind down to what it really is – a bunch of ridiculous creatures bumbling around the earth – Amelie’s real success here is bringing dark comedy into the largely unfunny art world, and for that she should be praised.

  9. List

    We’ve long maintained that to really get to know how a creative’s mind works, it’s best to explore their personal work, which often tells you much more than their professional portfolio. Another good example of this comes from London-based identity designer Iancu Barbarasa, who works under the name Iancul, and his terrific new Drawriting project, which “turns thoughts and their letters into visual puzzles.”

  10. Main9

    Co-founders of Dastoli Digital Robert and James were huge fans of Star Wars in the late 1990s, recreating hundreds of images from comics, books and game graphics on Microsoft Paintbrush using the Windows 3.1 operating system. In the run-up to the release of Star Wars Episode VII which will come out on 18 December 2015 they’re releasing an image a day from this seemingly bottomless archive, giving fellow fans a glimpse of their fantastic attention to detail and brilliantly retro colour palette.

  11. List-2

    Anna Valdez is the kind of artist who makes me want to swathe myself and everything around me in layers of tropical prints and geometric patterns and embrace a new sartorial existence as a wannabe art teacher. Her mastery of textiles is so thorough that some of her pieces almost feel like studies, an effect which makes sense considering her academic interests. With a background in anthropology she paints domestic interiors as though they were portraits, with every detail contributing to the overall effect, whether it be house plants, intricately reproduced book covers, woolly jumpers or oriental rugs.

  12. List

    Australian artist Kit Webster is has long been fascinated with the emotional and psychological tricks he can play through the manipulation of sound and light. His new piece Hypercube is a concentric cubic sculpture with a 120-metre LED set-up that can be controlled using specially-created software. The pre-recorded cycles allow Kit to control the viewer’s experience, speeding the cube up to a frenzy and breaking the tension with meditative moments of calm.

  13. Main

    Apologies if this is a slightly dismayed post, but upon thinking I had stumbled across a gem via Nieves’ announcement of some new zines I was excited to be the first to write about Keegan McHargue on It’s Nice That. Alas I was not, but it doesn’t mean that we can’t shout about his brilliance once more.