Pentagram London creates its first music video, using Yamaha keyboard graphics

Pentagram London has created its first ever music video, using the graphics from a PSR -110 Yamaha keyboard intermingled with live footage. The video was shot for a track called Dump Run by London-based musician Jesse Hackett, who’s previously collaborated with all-round megababe Damon Albarn.

The narrative follows Jesse finding a discarded keyboard and getting “gradually drawn into the instrument’s visual world,” in Pentagram’s words. Pentagram partner Naresh Ramchandani says: “When Jesse showed us the keyboard, we noticed all its graphics details – symbols of lions, birds and trains, weird and wonderful musical genres, simple instructional buttons – and we realised that we could make a video almost entirely from the keyboard in the same way that Jesse had made a song from it. We took all those graphics and animated them so they danced and popped to the track, then intercut them with a reconstruction of Jesse walking to the dump, finding the keyboard and performing the song.”