A plethora of great work over on the Petronio Associates blog including this digital look book poster for A.P.C.‘s Fall/Winter 2011-12 campaign. Also on the blog are the campaign posters that can be seen in store that use a fluorescent ink logo; pink for summer, white for spring, yellow for pre-collection. While you’re at it there’s also the A.P.C. Blog that’s worth checking out.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.