Gdlead

The Phaidon Archive of Graphic Design

Work / Graphic Design

Great graphic design resource from gorgeous new Phaidon archive cards

When something like the London Design Festival rolls around, some are tempted into publicity-grabbing projects that sit strangely with the usual role of that particular individual or organisation. What makes much more sense is to produce something far simpler that shows you at your best, and that’s exactly what Phaidon have done with their LDF-inspired Archive of Graphic Design. The 500 cards feature “timeless graphic designs that have set a bench-mark for excellence and innovation around the world” across books, magazines, newspapers, posters, symbols, logos, typefaces, information design, money, film graphics, identities, packaging graphics, advertisements and record and CD covers.

This is an excellent history of graphic design from Gutenberg to Shephard Fairey’s Obama poster with enough diversity to satisfy connoisseurs and those with a more casual interest alike.

But this is more than a great excuse to peruse some stunning visuals, as the stories behind these iconic designs are included too and because they’re unbound you can have endless fun playing a geeky-graphic design lucky dip. Yes please!

Phaidon_graphic_archive_03

The Phaidon Archive of Graphic Design

A020-man-of-letters

Unknown: The Man of Letters or Pierrot’s Alphabet (1794) (Pic courtesy Bowles & Carver, UK)

E012-luchshih-sosok

Aleksandr Rodchencko: Luchshih Sosok ne bilo n yet (1923) (Pic courtesy Rezinotrest, Russia)

H025-ibm

Paul Rand: IBM (1956 to 1991)

E053-domus

Gio Ponti et al: Domus (1928 to present) (Editorale Domus, April 1952, no 269)