A cool, arty and interesting ironing advert? Who'd have thought it!

Posted by Rob Alderson,

Some products are very difficult to market, no how many clever ad types you gather together for some blue-sky thinking, and the iron is probably near the top of that list. Representing the nadir of all household chores, it’s just not very sexy – it essentially just has to blast hot air onto clothes, nothing more, nothing less. Huge kudos then to the folk at Philips in Russia who produced this short, snazzy video showing some kind of ironing maverick pressing faces from famous paintings into a sheet. Gasp at this skill, guess what the artwork is as they take shape and respect the rarity of an interesting, absorbing ironing ad.

  • Iron1

    Philips: The Art Of Ironing (still)

  • Iron2

    Philips: The Art Of Ironing (still)

  • Iron3

    Philips: The Art Of Ironing (still)

  • Iron4

    Philips: The Art Of Ironing (still)

  • Iron5

    Philips: The Art Of Ironing (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.