You know the golden McDonalds rule, do not under ANY CIRCUMSTANCES look inside your burger before you chow down. It’s like looking at a nightclub with the lights on. Naughty photographer Jon Feinstein’s broken the golden fast food rule tenfold in this project examining our favourite guilty treats up close on a high-res scanner.
From crispy golden nuggets that look like something out of Embarrassing Bodies to much-loved gherkins that resemble nothing more than pond weed, this project is an eye-opener in the sense that it shows you just how unnatural this kind of food is. Doesn’t stop me craving a double cheeseburger though. Lunchtime!