It’s rare that we post an interview in the main section of the site (as opposed to our Best of the Web section) but then it’s rare to come across an online interview published as beautifully as this. Pitchfork’s latest cover story is an in-depth feature on the enigmatic Bat for Lashes, aka Natasha Khan, and it’s certainly a fine piece by Laura Snapes with some great photos by Shawn Brackbill.
But it’s the utter pleasure of reading it that makes this so successful, with various visual tricks which appear as you scroll down and elevate the story beyond most of the online eyeball fodder we see on a day-to-day basis.
With the whole (tiresome) print digital debate now recognising the importance of the actual reading process, this is an excellent example of a design approach that works with the content rather than the kind of distracting bells and whistles you sometimes get jostling for your attention. Lovely stuff all round, but it is worth noting that Martin Belam wrote an interesting blog post articulating why the article’s inability to function on mobile devices is a real problem.