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PJADAD: Atelier Food (Photography by Henrik Petersson)

Work / Graphic Design

Swedish studio PJADAD kick food photography up a gear for new campaign

We know what you’re thinking. We often do. You’re thinking “I’m bored of food photography. I’ve seen it soooooo much recently. Change the record already.” (See?Uncanny!) But you may not have seen food photography quite like this courtesy of small Stockholm-based creative agency Petter Johansson Art Direction And Design (PJADAD). As part of an ongoing collaboration with Atelier Food, PJADAD worked with photographer Henrik Petersson to create these really fantastic visuals focussed around an intricately constructed “food city”which perked us up no end. Take that jaded cynicism! There’s also some strong branding work for the same client and a big campaign for IKEA to enjoy as well.

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food

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PJADAD: Atelier Food

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PJADAD: Atelier Food

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PJADAD: Atelier Food