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    PJADAD: Atelier Food (Photography by Henrik Petersson)

Swedish studio PJADAD kick food photography up a gear for new campaign

Posted by Rob Alderson,

We know what you’re thinking. We often do. You’re thinking “I’m bored of food photography. I’ve seen it soooooo much recently. Change the record already.” (See?Uncanny!) But you may not have seen food photography quite like this courtesy of small Stockholm-based creative agency Petter Johansson Art Direction And Design (PJADAD). As part of an ongoing collaboration with Atelier Food, PJADAD worked with photographer Henrik Petersson to create these really fantastic visuals focussed around an intricately constructed “food city”which perked us up no end. Take that jaded cynicism! There’s also some strong branding work for the same client and a big campaign for IKEA to enjoy as well.

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    PJADAD: Atelier Food (Photography by Henrik Petersson)

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    PJADAD: Atelier Food (Photography by Henrik Petersson)

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    PJADAD: Atelier Food (Photography by Henrik Petersson)

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    PJADAD: Atelier Food

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    PJADAD: Atelier Food

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    PJADAD: Atelier Food

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    PJADAD: Atelier Food

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.