There are a couple of key points that underpin all really solid identities which, if one is removed, causes all the others to come tumbling down like marbles in a disastrous game of Kerplunk! It needs to be thorough, clear and communicative, it needs to be just as effective when pasted onto a giant billboard as it does on a tiny flyer, and it needs to contain elements which are applicable across the board including stationery, signage and printed collateral. I can just imagine Post Projects happily ticking all three of these golden rules off on a billboard upon finishing this identity for the 13th annual New Forms Festival, a festival celebrating arts, science and grassroots organisations across Canada and the rest of the world which took place last year.
The visual aesthetic they created for the project is spot on; malleable without being puny, and sleek without giving in to that familiar pitfall, style over substance. All it needs is a similarly functional website and it’d be up there among the best! Oh, wait. Yeah, it’s excellent.
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Kent Andreason's globetrotting adventures documented through nuanced observations
- Heroes and Villains: Rio 2016 through the eyes of Wilfrid Wood
- Sam Pilling directs video for DJ Shadow track Nobody Speaks
- Mrzyk & Moriceau's hilariously psychedelic music video for The Avalanches
- Nick Waplington's artwork for Yak, a striking representation of their sound
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August