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A white hardcover book titled “Polpo” features a detailed illustration of an octopus on the cover. Smaller text below reads “A Venetian Cookbook (of sorts)”.

Praline's gorgeous Polpo publication bucks the trend for run-of-the-mill cookbooks

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Date
4 December 2012

For all the incessant heralding of the rise of the foodies and the Instagram-fuelled fetishisation of everything and anything that ends up on a plate, it’s still surprisingly rare to come across a real well-designed cook book. Bucking that disappointing trend however is Praline’s beautiful creation for Russell Norman’s Polpo empire which has been at the forefront of London’s recent restaurant revival.

The combination of deconstructed, spineless format (practical for real-life kitchen use), old Venetian typefaces and beautiful photography come together to create not only an intoxicating hymn to Russell’s stripped-back foodie philosophy but a gorgeous and unfussy object in its own right. In fact so special is it as an object that the tome has just been named Book of the Year by Waterstones, whose judges praised the fact that in the age of the Kindle, “(Polpo) can only be properly appreciated in its printed form.”

Other cookbooks take note, if you can’t stand the heat, get out of the kitchen.

A close-up of a book cover featuring the word “Polpo” in gold serif typography. To the left, a partial illustration of an octopus is visible.
Above

Praline: Russell Norman – Polpo

A close-up of a book with the word “POLPO” stitched into the edge of the pages using green thread. The cover features a partial illustration of an octopus and the start of a word in gold lettering.
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Praline: Russell Norman – Polpo

An open book displays a collage of photographs from a restaurant. Images show a glowing lightbulb, people dining at tables, and three brown paper bags branded with the word “Polpo”.
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Praline: Russell Norman – Polpo

An open cookbook shows a recipe for “Grilled Fennel & White Anchovy Skewers”. On the left page, a plate of grilled vegetables and fish sits beside a glass of water.
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Praline: Russell Norman – Polpo

An open cookbook shows a recipe for “Cavolo Nero, Gnocchi and Pecorino Romano”. On the right page, a top-down photo shows a plate of green gnocchi topped with shavings of white cheese.
Above

Praline: Russell Norman – Polpo

An open book shows a double-page spread. The left page features a large, stylised image of a dessert with the word “DESSERTS” printed above it.
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Praline: Russell Norman – Polpo

An open cookbook shows a recipe for “Tiramisù Pots” on the left page. The right page features two photographs of the dessert served in glass pots, topped with cocoa powder.
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Praline: Russell Norman – Polpo

An open book shows a recipe for a “Spritz” on the right page. On the left, a photograph shows two glasses of a red drink resting on a metallic surface.
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Praline: Russell Norman – Polpo

An open book shows a spread with a textured, beige image on the left and a page of text on the right. The left page features the title “Gazetteer” and the subtitle “A short and subjective guide to some of Venice’s wine bars and restaurants”.
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Praline: Russell Norman – Polpo

An open book displays a collage of photographs from Venice. Images include a narrow canal, a distant view of buildings on the water, and a row of gondolas moored by wooden poles. One photo shows a weathered sign with the word “ORARIO”.
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Praline: Russell Norman – Polpo

A white book lies flat on a grey surface. The back cover features a detailed illustration of an octopus and several lines of small text.
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Praline: Russell Norman – Polpo

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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