New designs for Tokyo 2020 Olympics logo, by some very young talent

Preschool children aged three and four have created designs for the Tokyo 2020 Olympics. The original logo for the Olympics was scrapped over a plagiarism row earlier this year, and the design has since been put out to an open crowdsourced competition. US-based designer Michael Raisch responded to this by asking his daughter’s preschool class to create logo designs, all of which worked within the official IOC design guidelines. Michael took the children’s creations and developed them into a logo, creating mockups of its application across everything from billboards and posters to flags and an aeroplane livery. “As a creative professional working in the sports branding field, I felt it was important to discuss the significance of creativity and expression in logo design over the trend of crowdsourcing,” says Michael. No designs were submitted to the Japanese design contest, as they were created in the US.