Idan

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Idan Friedman: Profiles

Profiles, a project by Israeli-based designer Idan Friedman, references commemorative medals and historic portrait miniatures typically set in gilt metal but introduces a contemporary twist. The portraits, embossed on aluminium throw-away trays, suggest that ordinary people (like Idan’s local cashier pictured) deserve recognition. Skillfully executed, this project perhaps also suggests that we no longer appreciate the craftmanship of more traditional art forms, or even the production of everyday objects; a comment on our disposable culture.