• Idan

Idan Friedman: Profiles

Posted by Maya Davies,

Profiles, a project by Israeli-based designer Idan Friedman, references commemorative medals and historic portrait miniatures typically set in gilt metal but introduces a contemporary twist. The portraits, embossed on aluminium throw-away trays, suggest that ordinary people (like Idan’s local cashier pictured) deserve recognition. Skillfully executed, this project perhaps also suggests that we no longer appreciate the craftmanship of more traditional art forms, or even the production of everyday objects; a comment on our disposable culture.

Posted by Maya Davies

Maya joined It’s Nice That in 2011 as our first ever events manager as well as writing for the site, in particular about architecture. She left in the summer of 2013.