Acid magazine describes itself as “a surf-inspired publication for the beauty of ideas and images,” a write-off which would have many readers assuming that there are only so many photographs of gnarly dudes on surfboards that you could see before you got bored and pushed it to one side. They’d be wrong, though.
Instead this sub-A4 magazine provides a much-needed insight into the diversity of surf culture, which is about a lot more than the just beaded necklaces and sandy golden locks that are often attributed to the surfer stereotypes. Ranging from stories about the aficionados who surf Stavanger on the coast of Norway, where the water is rarely warmer than 2 degrees and crossing the beach means dragging your board across snow, to experimental surfboard design that uses embroidered jute fiber or toast in place of the usual materials, all interspersed with stunning images taken in places from the Arctic Circle to Indonesia and then back again. Not quite as narrow a spectrum as you’d think, then.
Also, it’s neon orange-pink, and pulled neatly together with strong design elements that recur throughout the publication, making it as aesthetically pleasing as it is editorially so. Jolly good work.
- Tomomi Maezawa designs airy identity for Fabrica and Daikin collaboration
- From building site to bustling creative destination – London's illustration gallery one year on
- Big, bold and beautiful: Isabelle Vaverka designs Unseen photography festival mag
- Three brothers on a summer adventure in Neil Bedford's new series for Kinfolk
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Mark Manzi's photography: part staged, part skill, part "pure luck"
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- Bookshelf: Jason Silva
- A look inside the brand guidelines for the amazing 1970s Nasa "worm" logo
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The homeless Dirty Kids of America and their "rainbow party" explored in new film