Acid magazine describes itself as “a surf-inspired publication for the beauty of ideas and images,” a write-off which would have many readers assuming that there are only so many photographs of gnarly dudes on surfboards that you could see before you got bored and pushed it to one side. They’d be wrong, though.
Instead this sub-A4 magazine provides a much-needed insight into the diversity of surf culture, which is about a lot more than the just beaded necklaces and sandy golden locks that are often attributed to the surfer stereotypes. Ranging from stories about the aficionados who surf Stavanger on the coast of Norway, where the water is rarely warmer than 2 degrees and crossing the beach means dragging your board across snow, to experimental surfboard design that uses embroidered jute fiber or toast in place of the usual materials, all interspersed with stunning images taken in places from the Arctic Circle to Indonesia and then back again. Not quite as narrow a spectrum as you’d think, then.
Also, it’s neon orange-pink, and pulled neatly together with strong design elements that recur throughout the publication, making it as aesthetically pleasing as it is editorially so. Jolly good work.
- It's Nice That visits the Turner Prize
- Our Favourite Places is promoting the creative wealth of innovative Sheffield
- Meet tarot-obsessed Gucci illustrator Jayde Fish
- Julia Autz documents Transnistria, a country steeped in Soviet nostalgia
- Felicity Marshall, the illustrator merging editorial and fashion design
- Wow Factor: the eye-popping results of A Load of Jargon's printing workshops
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf