You don’t get much cooler than a fluorescent publication about art and surfing produced in Brooklyn, but luckily WAX magazine has proved itself not to just be another trendy rag, but a bonafide pleasure for all who see it. Take, for example, Printed Pages editor James Cartwright’s reaction when it plopped into the It’s Nice That offices the other day – he squealed like a little piggy and ripped off its plastic binding to flick through its fresh, untouched pages.
Before you start stereotyping, WAX ain’t just some magazine about sea-loving boy-men with white dreads, oh no, the guys who make it state that each issue is “organised around a unique theme and shares the stories of area surfers who are also artists, designers, authors and auteurs.” For their fifth issue they’ve produced a super-fun promo video (below) with a Fitter, Happier-esque voiceover crossed with sun-kissed babes frolicking in the sun, which is a really great way of giving you a taste of what vibes are in store before you commit to purchasing a copy.
Inside the mag they’ve got some of the most radical and interesting game-changers of the art world at the moment, such as Cory Arcangel, Lucas Blalock, Xavier Cha and Hans Ulrich Obrist. Anyone else picturing Hans Ulrich Obrist catching a wave in some board shorts and shimmying into the sunset, feet akimbo right now? Me too – juicy! Anyway, summer’s here and this is the perfect magazine to accompany it – so go get yourself a copy, stat.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors