• Ambigram-ads-im-falling-apart-01-634x422

    Publicis Singapore: I’m Fine/Save Me

Advertising: Graffiti ambigrams create powerful suicide awareness campaign

Posted by Rob Alderson,

Every once in a while an ad campaign comes along which manages to convey a really powerful message in a beautifully simple way. That certainly applies to this project by Publicis Singapore for the country’s Samaritans and their suicide prevention work. Under the strap line "The signs are there if you read them, " creative director Erik Vervroegen and his team created this series of graffitied ambigrams which read either as simple platitudes or desperate cries for help depending which way round you read them. At a time when the usual debates around the annual ad junket to Cannes are in full flow, it’s nice to be reminded of the potentially life-changing – in this case life-saving – power of a great idea.

  • Ambigram-ads-im-falling-apart-02-634x422

    Publicis Singapore: I’m Fine/Save Me

  • Ambigram-ads-save-me-01-634x422

    Publicis Singapore: I’m Fine/Save Me

  • Ambigram-ads-save-me-02-634x422

    Publicis Singapore: I’m Fine/Save Me

  • Ambigram-ads-i-hate-myself-02-634x422

    Publicis Singapore: I’m Fine/Save Me

  • Ambigram-ads-i-hate-myself-01-634x422

    Publicis Singapore: I’m Fine/Save Me

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.