At any Sunday league football game there are certain phrases you always hear. “Let’s get at it lads!” “Offside?! Lino! Lino!” and perhaps more surprisingly “Has anyone got any tape?” Tape plays a pivotal role in amateur footy, from securing the nets to holding shin pads in place, so it seems appropriate that London design studio GBH has created PUMA’s new typeface out of gaffer tape.
Inspired by the brand’s Make Football Anywhere” DIY campaign, GBH wanted to capture the “raw, passionate enthusiasm” of grass-roots football.
“The start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals,” GBH’s Jason Gregory told It’s Nice That.
“Once we were satisfied with the look and proportion of each character, type impresarios Dalton Maag were brought in to help develop the full Roman character set, and under the art direction of GBH, add all European accents before building a fully working, digitised font.
“The finished result is not only a unique typeface which stands out from the competition, but a typeface which clearly stands out on the pitch for its legibility and brevity.”
Not only is it an eye-catching design, it’s also a nice link between the world-class talents who will wear the typeface on their kits and those who play football simply for the love of it. Speaking from experience, amateurs can sometimes feel completely alienated from the slick superstars they emulate (badly).
- Vogue interior photographer François Halard's personal polaroids
- Nora Sturges' clean and simple paintings using the unusual medium of eggs
- "A small Japanese photographer is on the same page of great photographers!": Piczo joins WeFolk
- Illustrator Rob Flowers shares his treasure trove of books
- My First: Colophon and Sophie Mayanne talk about the themes of their book, Twenty-Two
- Patrick Kyle uses analogue and digital techniques in these pared-back illustrations
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio