Work / Advertising

Advertising: Controversial classical music ad gets seriously clever in the hands of Raf Reyntjens

I’ll happily throw my hands up in praise of a filmmaker who can flirt with controversy in order to create a truly clever piece of advertising, and Raf Reyntjens from content agency Caviar Brussels is one such director. Dvorak is an advert he made for B-Classic to encourage listeners to engage with classical music, specifically in this case Czech composer Antonin Dvorak’s 9th Symphony, which was composed 120 years ago.

The ad teeters precariously on the edge of a seriously contentious issue for a full three minutes until the final frame reveals the daring, wit and intelligence which has gone into making it what it is. At the risk of revealing the ending, watch the ad here to see exactly what I mean.

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Raf Reyntjens: Dvorak for B-Classic

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Raf Reyntjens: Dvorak for B-Classic

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Raf Reyntjens: Dvorak for B-Classic

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Raf Reyntjens: Dvorak for B-Classic

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Raf Reyntjens: Dvorak for B-Classic