As one of London’s fair weather cyclists it’s about time I got back on my bike and with films like this it’s made that much more tempting.
Directed by Ben Ingham this ‘catwalk’ showcases Rapha’s Lightweight Jersey and is just one in a long line of great fashion films created by the cycling brand. Head over to their vimeo for more of the same.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.