Cycle enthusiasts be warned, there’s a new place in town for you to splurge away your hard-earned salary in a matter of minutes, sedated by the enticing smell of fresh croissants, piping hot coffee and the comforting sound of road-race commentary. Rapha, the most premium of all cycle apparel manufacturers, has just opened a brand new permanent cycle club in London’s Soho and it’s a wonderful place to be.
Designed by Brinkworth, the space shows off a delicate balance between retail environment and café with merchandise spread liberally over the white walls, enticing you all the while to make an essential purchase while you enjoy your morning espresso. Stepping into the space in my commuting lycra and high-performance windbreaker I was greeted by staff and fellow customers alike with the warm embrace of an old friend, welcomed into the bosom of the club to enjoy my breakfast and engross myself in an abundance of cycle literature, having hung my bike in one of many free racks within the shop’s interior.
I left without making a purchase, but I’ll be back, with a debit card in hand and a hunger for warm pastries. I defy you all not to feel the same.
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- Photographer Josh Cohen captures New York’s hidden gems
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"