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    6a architects: Paul Smith Shop Mayfair

Architecture: Smart and fun overhaul for Paul Smith's Mayfair outpost

Posted by Rob Alderson,

I used to work in Mayfair for a while, a period of my life I chiefly remember for prohibitively high lunch costs and an introduction to what plastic surgery actually looks like in real life. But its combination of high fashion, history and wealth throws up its fair share of interesting buildings and the new Paul Smith shop designed in conjunction with 6a architects is sure to join that roster.

The exterior is covered with eye-catching cast iron panels which incorporate some of Paul’s own doodles (such as the bird below) – a wonderful manifestation of a brand which has long embodied both quality and personality. This combination continues inside with a sleek, stylish feel allied with nice details like the wall of the shoe section covered with 26,000 dominoes. Have some of that Mayfair!

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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    6a architects: Paul Smith Shop Mayfair

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.