RBG6: H&M In-store films

Posted by Rob Alderson,

“It only takes a minute girl” as Take That famously sang, but now Swedish directors RBG6 have teamed up with production company Aspekt to prove you can do something wonderful in half that time. Their series of in-store videos for H&M involve neat concepts executed to perfection and although you can enjoy them all at Aspekt’s Vimeo page, for us, this one Layers is the best of the bunch.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.