Real Impact Productions: Under Offer

Posted by Rob Alderson,

The mockumentary has become a well-explored genre in the worlds of film and television, thanks largely to Ricky Gervais and The Office and films like Spinal Tap and Best in Show but most attempts to harness it for advertising have been knuckle-chewingly excruciating. Now though Real Impact Productions have produced this series of short films for Douglas & Gordon, purporting to be a fly-on-the-wall exposé of an estate agents office (the rather brave premise being that other agents are like this, Douglas & Gordon aren’t.) Genuinely funny and nicely textured, it’s really impressive, although careful with some of the language…

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.