Jheinhero

Heineken: Adverts from the archives

Work / Advertising

Check out these excellent retro Heineken adverts from across the decades

This year to celebrate Heineken’s 140th anniversary, the beer brand has thrown open its archives as part of the Remix our Future campaign. People are challenged to take one of the beer’s old adverts and create a new version ripe for the 21st Century, and while some of the efforts so far are pretty impressive, the real joy from a design point of view comes from the old visuals themselves. From weird illustrations to slightly sexist 1960s affairs, muted arty efforts to brash ads for the 1980s US market, it’s a tremendous collection of images and an interesting study in how a brand’s visual languages evolves over time.

Hc-313remix

Heineken: Adverts from the archives

Hc-139remix

Heineken: Adverts from the archives

Hc-162remix

Heineken: Adverts from the archives

Hc-136remix

Heineken: Adverts from the archives

Hc-143remix

Heineken: Adverts from the archives

Hc-147remix

Heineken: Adverts from the archivesHeineken: Adverts from the archives

Heinekenmanhattan-landscape

Heineken: Adverts from the archives

Hi_hein_010327_001

Heineken: Adverts from the archives

Hi_hein_010730_005

Heineken: Adverts from the archives

Magic9_26epsremix

Heineken: Adverts from the archives

3144

Heineken: Adverts from the archives

9139

Heineken: Adverts from the archives

Hc-196remix

Heineken: Adverts from the archives

Hc-282remix

Heineken: Adverts from the archives

Hc-144remix

Heineken: Adverts from the archives