Romain Gavras pulls out all the stops for new Jay-Z and Kanye West collaboration

Posted by Rob Alderson,

When it was announced that Romain Gavras was going to direct the video for Jay-Z and Kanye West’s Church in the Wild, most people were expecting something quite epic, and the French director certainly didn’t disappoint with five minutes of terrific, melodramatic all-out action. It begins with the lighting of a Molotov cocktail before descending into all-out war between police and protesters, played out against a backdrop of classical sculptures. But as day turns to night the tide seems to turn and we are left with the impression that worlds can, and maybe will be changed. A message of hope to anyone who feels society needs a to change direction, or a furiously fun extended urban battle scene? Both probably…


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.