Ryan McGinley plays with time in this dreamy, New York-based Sigur Rós video

Posted by Liv Siddall,

Ryan McGinley, chief documenter of youth and the man who single-handedly inspired almost every single Tumblr/Flickr user worldwide, has just released his take on Sigur Rós’s track Varúð. Following a girl in a golden wig skipping through the hot concrete of New York, we are taken on a trippy adventure where time occasionally stands still and the sunset is so intense it’s almost apocalyptic.

In this tender homage to his home city, and location of his first (and historic) show, Ryan reveals a certain the sweetness in the roaring city that can often be overlooked. On the Sigur Rós website Ryan says “This piece is my poem to New York City, I wanted to bring a childhood innocence to the streets, through a character whose own light and wonder effects the world around her. I’m always interested in an atmosphere where dreams and reality mingle on equal terms.”

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    Ryan McGinley and Sigur Rós: Varúð

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    Ryan McGinley and Sigur Rós: Varúð

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    Ryan McGinley and Sigur Rós: Varúð

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.