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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

Sagmeister & Walsh create business cards for your inner angel and devil

Posted by Rob Alderson,

You meet a lot of people in this business and – as in any walk of life – they tend to range from the sublime to the ridiculous. Fortunately though help is at hand courtesy of Sagmeister & Walsh’s new work for moo.com’s Luxe Project. The notorious design duo have created a series of seven sets of seven cards: “To be handed to anyone you meet who delights or annoys you.” Called Halftone Satifsfaction, the messages on the cards veer from the joyful, " It’s a delight to be around someone who loves what they do," to the, well, brutal, “Fuck you. Eat shit.”

The backs of the cards range from pure white through a black dot effect to pure black, reflecting the tone of the message on the reverse. Uber useful for that next awkward private view, all the profits are going to the Coalition for the Homeless so you can feel good while you make others feel good, or assuage your guilt at being so jolly rude.

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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    Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.