• Plumen

Samuel Wilkinson and Hulger: Plumen 001

Posted by Will Hudson,

British designer Samuel Wilkinson and product design company Hulger, have won the Brit Insurance Design of the Year 2011 for their stunning redesign of the low energy light bulb. Low-energy light bulbs have never been regarded as a stylish product but the Plumen addresses this by creating an aesthetic bulb which works just like any low-energy bulb. Announced yesterday at the Design Museum, Stephen Bayley, the 2011 Jury Chair said of the winning entry ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.