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    Scrag End Journal: Issue Zero

Publication: New Aussie food journal Scrag End is a winner

Posted by Rob Alderson,

I really like it when creatives from foreign climes get in touch to say they’re in London and fancy shooting the breeze; so it was that last Friday I sat down with Sascha Rust to discuss his new food magazine Scrag End. The new title is the brainchild of two Melbourne-based brothers; Sashca a trained chef and Björn a graphic designer. The proliferation of foodie magazines means it takes something pretty special to stand out from the crowd but from the sleek, understated design to the genuinely engaging content this is a publication you want to spend some quality time with. I actually learned a lot reading it too, whether that was about the state of the Australian seafood scene or the problem of “arrogant specialty coffee barristas.” This is the first ever issue and they’ve set a high standard for themselves, let’s hope there’s more where this came from.

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    Scrag End Journal: Issue Zero

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    Scrag End Journal: Issue Zero

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    Scrag End Journal: Issue Zero

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    Scrag End Journal: Issue Zero

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    Scrag End Journal: Issue Zero

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    Scrag End Journal: Issue Zero

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.