The very lovely Serafine Frey popped in to the studio to say hello yesterday afternoon, bringing with her armfuls of the fantastic illustration she’s been busily making since she left HORT to concentrate on freelance work. And my, is there a lot of it!
Among all the vibrant work in her portfolio was this project, which saw her illustrate concepts for the giant company Uniplan. “I really love to draw hands,” she told us, which goes some way to explaining their prevalence in the publication that outlines the company’s manifesto, demonstrating concepts including “rethink,” “recreate” and “reset.” Simple but cohesive, and never less than brilliantly executed in her trademark style, the project is a tiny glimmer of what Serafine has lined up for the future. Keep your eyes peeled!