I don’t go to Mr Porter to wistfully scroll through their accessories section like I used to, now I just visit them to go and meander through their journal – an online magazine put together by the team there that champions the important things in life: holidays, booze, sunglasses, cars and art amongst other things. Over the years the features in this section of Mr Porter’s webspace has become increasingly stylish, representing the brand’s core values using only the best editorial accompanied by staggeringly good commissioned illustration.
Book Your Stay is a feature illustrated by artist Seth Armstrong in which some of the world’s most classic novels are beautifully painted in his signature, somewhat breathtaking style, held up against the backdrop of the novel itself. “The joy of reading a book is often in the escapism,” say Mr Porter. “Physically you might be sardined into a commuter train en route to the office but mentally you could be On the Road across America with Mr Jack Kerouac or spending A Year in Provence in the company of Mr Peter Mayle.”
If only all online features were this well researched, commissioned and promoting such a strong argument. More please, sirs!
- Submit Saturdays: photographer and filmmaker Harry Israelson's bright, smart portfolio
- May Diary: where to go and what to see this month
- Crisp and vibrant design work from ECAL graduate Clement Rouzaud
- Portuguese illustrator Tiago Galo’s plump little characters are oddly charming
- Matthew Butcher launches the Flood House that will travel around the Thames Estuary
- Haunting train-simulator-based animation by Jack Featherstone for Occult Orientated Crime
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled
- Prince: 1958-2016
- Milton Glaser creates new look for Brooklyn Brewery