I don’t go to Mr Porter to wistfully scroll through their accessories section like I used to, now I just visit them to go and meander through their journal – an online magazine put together by the team there that champions the important things in life: holidays, booze, sunglasses, cars and art amongst other things. Over the years the features in this section of Mr Porter’s webspace has become increasingly stylish, representing the brand’s core values using only the best editorial accompanied by staggeringly good commissioned illustration.
Book Your Stay is a feature illustrated by artist Seth Armstrong in which some of the world’s most classic novels are beautifully painted in his signature, somewhat breathtaking style, held up against the backdrop of the novel itself. “The joy of reading a book is often in the escapism,” say Mr Porter. “Physically you might be sardined into a commuter train en route to the office but mentally you could be On the Road across America with Mr Jack Kerouac or spending A Year in Provence in the company of Mr Peter Mayle.”
If only all online features were this well researched, commissioned and promoting such a strong argument. More please, sirs!