I don’t go to Mr Porter to wistfully scroll through their accessories section like I used to, now I just visit them to go and meander through their journal – an online magazine put together by the team there that champions the important things in life: holidays, booze, sunglasses, cars and art amongst other things. Over the years the features in this section of Mr Porter’s webspace has become increasingly stylish, representing the brand’s core values using only the best editorial accompanied by staggeringly good commissioned illustration.
Book Your Stay is a feature illustrated by artist Seth Armstrong in which some of the world’s most classic novels are beautifully painted in his signature, somewhat breathtaking style, held up against the backdrop of the novel itself. “The joy of reading a book is often in the escapism,” say Mr Porter. “Physically you might be sardined into a commuter train en route to the office but mentally you could be On the Road across America with Mr Jack Kerouac or spending A Year in Provence in the company of Mr Peter Mayle.”
If only all online features were this well researched, commissioned and promoting such a strong argument. More please, sirs!
- Boot Boyz Biz: promoting community, not commodity
- Waving goodbye to July with our weekly Best of the Web
- The classical and the crude combine to represent the multiple facets of The Arab City
- Parquet Courts’ Andrew Savage on the interchanging influence of art and music
- Thee Drinkers: New exhibition conveys the joys and despair of having a few too many
- August Diary: where to go and what to see
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale