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    Shaz Madani: Elephant Magazine

From intelligent window displays to irresistible flyers, Shaz Madani designs future classics

Posted by Liv Siddall,

A few years back, whenever I was in Topshop I used to take one of their “Students get 10% off” cards, not for the patronising (but welcome) discount, but because I could not resist the very sweet, candy-cloured design of the flyer. So when the portfolio of Shaz Madani came through to us yesterday you can only imagine my glee to find the image of that little flyer tucked in a corner of her website.

This sort of pleasant surprise crops up throughout Shaz’s work, where around many corners you can find beautifully designed pieces that you’ve always admired but never knew who was responsible for. A good example of this is issue four of the ever-brilliant Elephant magazine to which Shaz contributed her design and art direction skills, and of course the magnificent Wellcome Trust window display which was one of the most perfectly executed and informed window displays London has ever seen. Throughout her work, Shaz has the enviable ability to take a huge range of briefs and attack them with a kind of humble grace and classic design knowledge that is increasingly hard to come by.

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    Shaz Madani: Elephant Magazine

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    Shaz Madani: Elephant Magazine

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    Shaz Madani: The W Project, Words of Wisdom

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    Shaz Madani: Wellcome Trust Window Installation

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    Shaz Madani: Wellcome Trust Window Installation

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    Shaz Madani: Topshop Student Flyers

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.