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Simon Whybray and Rik Lomas: If You’re Reading This It’s Too Late

Work / Web

Write whatever you like in the typeface from Drake’s new cover artwork

It took Simon Whybray and Rik Lomas all of 30 seconds (might be an exaggeration, but who’s counting?) to pick up on the freshly released mixtape that Drake dropped at midnight on Thursday, whose cover artwork was a scribbled “If You’re Reading This Its Too Late,” and to turn it into an interactive website which allows you to create your own Drizzy meme. And in accordance with with grammatical errors in the album’s title – Drake has no time for apostrophes – the site won’t allow you to use any, either. Cue whole Tumblrs full of slurs, chat-up lines and jokes in we’re assuming is his handwriting.

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Simon Whybray and Rik Lomas: If You’re Reading This It’s Too Late

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Simon Whybray and Rik Lomas: If You’re Reading This It’s Too Late

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Simon Whybray and Rik Lomas: If You’re Reading This It’s Too Late

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Simon Whybray and Rik Lomas: If You’re Reading This It’s Too Late