There’s few authors who evoke such fixed aesthetic connotations as F Scott Fitzgerald. The American author (whose prose is so rhythmic that Hunter S Thompson taught himself to write by retyping his novels) is synonymous with a stylish Jazz Age visual vernacular, and graphic designer Sinem Erkas knew to work with this when it came to producing new covers for his books.
She produced six covers in total for publishers Orion, including famous titles like The Great Gatsby and Tender Is The Night, and created a bespoke typeface for each inspired by the particular publication. So the font used on For The Last Tycoon includes various half-formed letters to reflect the fact the novel was unfinished when the author died, while The Beautiful And The Damned’s typeface is informed by “the heavily geometric shapes on the cafe shop fronts and design paraphernalia.”
You can read much more over on the Waterstone’s blog if the fancy takes you, but either way I’m sure you’ll agree the results are superb.
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