There’s few authors who evoke such fixed aesthetic connotations as F Scott Fitzgerald. The American author (whose prose is so rhythmic that Hunter S Thompson taught himself to write by retyping his novels) is synonymous with a stylish Jazz Age visual vernacular, and graphic designer Sinem Erkas knew to work with this when it came to producing new covers for his books.
She produced six covers in total for publishers Orion, including famous titles like The Great Gatsby and Tender Is The Night, and created a bespoke typeface for each inspired by the particular publication. So the font used on For The Last Tycoon includes various half-formed letters to reflect the fact the novel was unfinished when the author died, while The Beautiful And The Damned’s typeface is informed by “the heavily geometric shapes on the cafe shop fronts and design paraphernalia.”
You can read much more over on the Waterstone’s blog if the fancy takes you, but either way I’m sure you’ll agree the results are superb.
- Submit Saturdays: Tips for Social Media
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"