I think it’s fair to say we’re fairly geeky when it comes to graphic design and many-a-time has an unsuspecting dinner party neighbour been subjected to a wine-fuelled monologue on the subject. So imagine our delight in coming across the work of Sonia Castillo, a new talent to wang on about.
Sonia studied both in Spain and Germany – at the Fine Arts at the Universidad Complutense de Madrid and Universidad HAWK Hildesheim respectively – and her work across graphic design, typography, advertising and photography shows marked influences from both scenes in which she was immersed.
I’m particularly drawn to her poster work where deft, layered use of colour and the odd typographic flourish keep her creations fresh and interesting. But elsewhere she shows off a real flair for publications, especially evident in the book of her own calligraphy, Spiegel Schrift, where by keeping every other page blank she maintains focus on her impressively eclectic lettering skills.
A designer with such an intuitive understanding of her craft is sure to make an apperanance next time I decide to buttonhole someone at a party, whether they’re remotely interested or not. They should be.
For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.
- Submit Saturdays: Tips for Social Media
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"