FOAM: Football Gaming Live

Posted by Rob Alderson,

FOAM’s Phil Clandillon and Steve Milbourne are like the Pied Pipers of advertising, leading us on conceptual flights of fancy which we are only too happy to follow. The pair’s latest project for Kasabian sees them bring the uber-popular world of football computer games to life via headsets, Sony Xperia Play controllers, a disused chamber in a Thames Water pumping station, ten amateur footballers, England striker Darren Bent and Tom from the band. As always it’s ambitious, memorable and tremendous fun (and there’s a neat behind the scenes video too).


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.