FOAM’s Phil Clandillon and Steve Milbourne are like the Pied Pipers of advertising, leading us on conceptual flights of fancy which we are only too happy to follow. The pair’s latest project for Kasabian sees them bring the uber-popular world of football computer games to life via headsets, Sony Xperia Play controllers, a disused chamber in a Thames Water pumping station, ten amateur footballers, England striker Darren Bent and Tom from the band. As always it’s ambitious, memorable and tremendous fun (and there’s a neat behind the scenes video too).
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.