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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

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    Stella McCartney: British 2012 Olympics Kit for Adidas

Stella McCartney: Team GB Olympics Kit

Posted by Rob Alderson,

Of all the design milestones in the run up to this summer’s Olympic Games, the unveiling of the athletes’ kit must rank among the frontrunners. Adidas worked with Stella McCartney to create the uniforms, on which the Union Jack is deconstructed, with the red largely removed. A host of medal hopefuls were on hand for today’s launch at the Tower of London and the kits are now sure to join the BaberOsgerby Olympic Torch, Anish Kapoor’s public sculpture, Wolff Olins’ logos and the Olympic Park architecture as hot topics of public debate.

“The first place to start on a project like this is to look at the Union flag," stella McCartney said. "For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.  Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.” 

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.