Of all the design milestones in the run up to this summer’s Olympic Games, the unveiling of the athletes’ kit must rank among the frontrunners. Adidas worked with Stella McCartney to create the uniforms, on which the Union Jack is deconstructed, with the red largely removed. A host of medal hopefuls were on hand for today’s launch at the Tower of London and the kits are now sure to join the BaberOsgerby Olympic Torch, Anish Kapoor’s public sculpture, Wolff Olins’ logos and the Olympic Park architecture as hot topics of public debate.
“The first place to start on a project like this is to look at the Union flag," stella McCartney said. "For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
- Cheeky, irreverent and vivid illustrations by Thomas Hedger
- Brilliant branding and a cracking It’s Nice That collaboration: introducing Unmade
- Director collective Canada creates raunchy, psychedelic video for Tame Impala (NSFW)
- Stylish designs that aim to make online gift-buying as fun as "walking around a concept store"
- Alex Sheridan’s hilarious shots of comedian David O’Doherty in sports memorabilia
- Cult magazine Nova and its nods to “eroticism and extortion” photographed in a suitably 70s setting
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Making branding with a purpose: what can we learn from the Bauhaus?