I think it’s time to share a deep, dark secret about myself – I have an insatiable appetite for process porn. Videos like this gorgeous new promo from GF Smith push all my creative buttons, with lingering close-ups of machinery, sumptuous teaser shots of the not-quite-finished-product and beautiful behind-the-scenes footage of specialists hard at work. What we particularly like about Steven Mark Fisher’s film is that amid all the lithography, engraving, embossing, foiling, and thermography there’s no look at the final creation – that is to be enjoyed up-close-and personal rather than online.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.