• Ikea_food-kollage

    Stockholm Design Lab: Ikea Packaging

Stockholm Design Lab create smashing new Ikea food packaging

Posted by Rob Alderson,

There’s an uber creepy stat that did the rounds a few months ago that something like one in ten Europeans was conceived in an Ikea bed, but the Swedish megastore is much more than rumpy-pumpy receptacles. Its food section has long had a devoted following of meatball enthusiasts but Stockholm Design Lab is hoping to widen the appeal of Ikea edibles with their lovely new packaging. Reflecting the brand’s key values of “reliability, quality and Swedishness” SDL have pulled it off skilfully with simple, clean and communicative designs. They’re so good they even make sardines and marzipan look irrestible…

  • Ikea-food-skarpsill

    Stockholm Design Lab: Ikea Packaging

  • Ikea_food-cider

    Stockholm Design Lab: Ikea Packaging

  • Ikea_food-marsipan

    Stockholm Design Lab: Ikea Packaging

  • Ikea_food-choklad

    Stockholm Design Lab: Ikea Packaging

  • Ikea_food-pastej

    Stockholm Design Lab: Ikea Packaging

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.