Ikea_food-kollage

Stockholm Design Lab: Ikea Packaging

Work / Graphic Design

Stockholm Design Lab create smashing new Ikea food packaging

There’s an uber creepy stat that did the rounds a few months ago that something like one in ten Europeans was conceived in an Ikea bed, but the Swedish megastore is much more than rumpy-pumpy receptacles. Its food section has long had a devoted following of meatball enthusiasts but Stockholm Design Lab is hoping to widen the appeal of Ikea edibles with their lovely new packaging. Reflecting the brand’s key values of “reliability, quality and Swedishness” SDL have pulled it off skilfully with simple, clean and communicative designs. They’re so good they even make sardines and marzipan look irrestible…

Ikea-food-skarpsill

Stockholm Design Lab: Ikea Packaging

Ikea_food-cider

Stockholm Design Lab: Ikea Packaging

Ikea_food-marsipan

Stockholm Design Lab: Ikea Packaging

Ikea_food-choklad

Stockholm Design Lab: Ikea Packaging

Ikea_food-pastej

Stockholm Design Lab: Ikea Packaging