The eyes of the design world turn to Scandinavia this week, to Sweden to be precise, for the Stockholm Design Week festivities. Sir Terence Conran recently said that Scandinavia has “design in its DNA” in a way many other regions don’t, and so it will be intriguing to see what trends and themes emerge over the course of the next few days. Everyday at lunchtime we’ll be swinging our spotlight onto something quirky, interesting or unusual that’s caught our eye. So, let the fun commence, Sweden style!
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.