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An open book shows two contrasting pages. The left page is a solid bright blue, while the right page is pale pink with a large, bold number “1” and the word “indexing” in small type.

Making it look so easy– impeccable graphic design from Stout/Kramer

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Date
1 June 2012

These guys are good – very good. How can some yellow letters spelling out “play” be so seductive? You may well have seen some of the work of Stout/Kramer floating about on the internet at the moment, and you can see why. Their style is so universally appealing in that it’s clean, fresh, bright and fun – a winning combination. Not just that though; their choice of projects seems to be second-to-none, choosing to work on well researched things that really mean something to them, or for legitimate, sometimes underground causes that people really feel genuinely strongly about. Work like this is a great example of what little rules you really need in design, as long as you have the fundamental passion, courage and, of course, an eye for what looks great and what doesn’t.

A typographic poster featuring the word “PLAY” split across two lines. The letters are bold with thick black outlines, with the “P”, “L” and “A” filled in yellow and the “Y” left white.
Above

Stout/Kramer: On Growth, & Forms of Meaning, Poster series and publication for the project On Growth, & Forms of Meaning, Duncan of Jordanstone College of Art and Design, University of Dundee, Scotland.

A minimalist poster featuring a large, blurred grey shape that resembles a soft shadow or a smudge on a white background. Text in the top left reads “Latent Space” followed by a list of names, while the bottom left provides exhibition details and the logo for the Nederlands Architectuurinstituut.
Above

Stout/Kramer: Latent Space Campaign, exhibition typography/routing, Netherlands Architecture Institute

A typographic poster featuring bold black text on a white background. The words “back”, “and”, “forth” and “around” repeat in two columns, creating a rhythmic pattern.
Above

Stout/Kramer: On Growth, & Forms of Meaning, Poster series and publication for the project On Growth, & Forms of Meaning, Duncan of Jordanstone College of Art and Design, University of Dundee, Scotland.

Two bold, vertical rectangles of red and green sit side by side against a white background. The colours meet in the centre with a thin, dark line separating them.
Above

Stout/Kramer: Poster for the exhibition Extremes / The power of the poster, Self-published

A typographic poster on a pale peach background reads “A university is just a group of buildings gathered around a library.” Below the text, a circular logo contains the words “The Architecture of Knowledge.”
Above

Stout/Kramer: The Architecture of Knowledge Campaign, Netherlands Architecture Institute

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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