Rotterdam-based design studio Studio Beige might go by a moniker which calls to mind a mindless stretch of nondescript off-white, but their portfolio proves the work they make to be anything but.
They were recently called upon to redesign the identity for Gimsel, a supermarket in Rotterdam which has been selling natural and organic food and cosmetics to a growing crowd for over 25 years. Beige created a new logo, slogan, website and visual identity for the brand, incorporating naturally vibrant and yet muted colours, pared back botanical illustrations and a clean aesthetic. The resulting identity is cohesive and simple, yet undeniably stylish in that inimitable European way. Now can we get these talented brains to overhaul some British supermarkets? Please?
- You lucky devils, it's Best of the Web!
- Bogdan Ceausescu and Sebastian Pren experiment with grids and shapes in their latest zine
- Friday Mixtape: Illustrator and guitarist Sophy Hollington's *feels* mixtape
- Photographer Anastasia Korosteleva's waterborne portraits of Maldivian girls
- We caught up with photographer Adama Jalloh
- Seoul studio Everyday Practice talks about its collaborative approach to design
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again