Rotterdam-based design studio Studio Beige might go by a moniker which calls to mind a mindless stretch of nondescript off-white, but their portfolio proves the work they make to be anything but.
They were recently called upon to redesign the identity for Gimsel, a supermarket in Rotterdam which has been selling natural and organic food and cosmetics to a growing crowd for over 25 years. Beige created a new logo, slogan, website and visual identity for the brand, incorporating naturally vibrant and yet muted colours, pared back botanical illustrations and a clean aesthetic. The resulting identity is cohesive and simple, yet undeniably stylish in that inimitable European way. Now can we get these talented brains to overhaul some British supermarkets? Please?
- The effortlessly lovely hand-drawn illustrations of Paula Bulling
- Kii Monroe Arens' delicious gig posters
- Alex Paulus’ textured are full of misshapen characters in odd situations
- Taiwanese graphic designer Wang Zhi-Hong’s sublime cover designs
- Carmel Buckley and Mark Harris disect the album covers of calypso singer Mighty Sparrow
- Robots, rules and corporate identity: inside issue three of Japanese football magazine Shukyu
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich