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Studio Fludd: Gelatology

Work / Publication

Publication: Studio Fludd compare geology and ice cream in this charmer

“This booklet explores visual and conceptual analogies between ice-cream and geology” begins the latest instalment in Studio Fludd’s Ephemera & Miscellanea series, this one entitled Gelatology. And woe betide any naive so-and-so ready to argue that everybody’s favourite sweet frozen snack has nothing in common with the geological composition of the earth; Fludd’s delightful project is ready and raring to prove you wrong with their mouth-watering collection of riso-printed illustrations, mixed-media images and flashes of candy pink and blue.

Just in case you question their scientific authority, the accompanying captions are taken Charles Lyell’s Principles of Geology, the bible to geologists the world over (potentially untrue) which was published in 1830. There are 100 copies out in the world for you to get your sticky little hands on – scientific education and eye candy all in one!

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Studio Fludd: Gelatology