Studio Lin’s architectural firm identity utilises desktop printing and abstract phrasing

New York-based Studio Lin has designed an identity for architectural practice MOS Architects that utilises on-demand printing and general office needs through its use of desktop printer-friendly type and layouts. The identity is simple and uses repetition and text alignments to create visual interest in the business, note cards and other printed matter. Studio Lin’s series of books for MOS Architects on their office policy, objects and projects are particularly beautiful, combining comfortingly generic formats with san serif type abstractly decreeing “possibly a vase”, “No Design Whatsoever” and “Coat-hook Thingy”.


Studio Lin was founded in 2010 by Alex Lin and has since been commissioned by the Austrian Cultural Forum, The Drawing Center, Sight Unseen, The New York Times and Google.