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Studio Moross/Red Bull's fantastic public interaction billboard for Jessie Ware

Posted by Liv Siddall,

After countless brilliant music videos and a fantastic Guardian Guide cover last week, Studio Moross has now created a fully interactive billboard in collaboration with Red Bull to promote soon-to-be superstar Jessie Ware’s new album Devotion. The public were encouraged to come and colour in hundreds of dots that sprawled across a huge billboard at street-level, whilst listening to the album. Gradually, as more people became involved and the dots were slowly filled, the image of Ware’s beautiful head began to appear, making for one pretty spectacular piece of promotion! Well done Studio Moross, well done.

The installation will be displayed until August 26 in London’s Broadway Market.

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    Red Bull & Studio Moross for Jessie Ware

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    Red Bull & Studio Moross for Jessie Ware

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    Red Bull & Studio Moross for Jessie Ware

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    Red Bull & Studio Moross for Jessie Ware

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.