Impressive identity work always floats our boat here at It’s Nice That, all the more so when it works effortlessly across different media. Step forward then Melbourne studio round which was commissioned by the Jewish International Film Festival to create a visual look and feel which would “reposition the festival as a contemporary, forward-thinking selection of international Jewish films, and move it away from its stereotypes.”
The results as you can see are mighty impressive – from print collateral to online and cinema screen this is a contemporary, bright and unexpected identity which seems to tick all the right boxes. On their website round. explain: “The concept was centred around the idea of different worlds colliding, the contemporary and traditional, and the thought-provoking, diverse selection of films. What resulted was something not so kosher — an identity that reflected the new vision and passion for the future of the festival; a platform for discussion and dialogue, a celebration of diversity, and new ways of looking at Jewish film.”
In our humble opinion chaps, you smashed it!