• Sturmey-archer-lead

    Sturmey-Archer: Hill-Climbing Test (1919)

Glorious olds advertisements for Sturmey-Archer bicycle gear hubs

Posted by Anna Trench,

In 1902 Henry Sturmey, James Archer and Frank Bowden (founder of Raleigh bicycles) revolutionised cycling with the invention of the 3-speed gear hub. Billed as “The Gear That Makes Cycling Easy” it seemed to make any mountain surmountable. Sturmey-Archer produced gear hubs throughout the next century and garnered a loyal following of cycling connoisseurs in the process.

The Sturmey-Archer heritage site has a huge collection of advertisements dating back from when the first gear hubs hit the spokes. Excellently designed, they’re lovely examples of how well old newspaper advertisements integrated illustration and text. From bucolic, two-wheeled dreams showing Edwardian couples embarking on hilltop picnics to some canny promotion of the hub’s apparently integral part in the wars, Sturmey-Archer knew how to position themselves as the prime producers of cycling gears. Though they never really reclaimed their early twentieth century golden age, their site offers a wonderful trip through cycling, design and advertising history.

  • 1919-holiday-tour-advertisement

    Sturmey-Archer: The Holiday Tour (1919)

  • 1919-the-old-timers-advertisement

    Sturmey-Archer: The Old Timers (1919)

  • 33000-miles-advertisement-1923

    Sturmey-Archer: 33,000 Miles (1923)

  • Cause-and-effect-advertisement-1914

    Sturmey-Archer: Cause and Effect (1914)

  • 1920-be-independent-advertisement

    Sturmey-Archer: Be Independent (1920)

  • Life-and-soul-advertisement-1919

    Sturmey-Archer: Life and Soul (1919)

  • Every-ride-is-a-joy-ride-1920

    Sturmey-Archer: Every Ride is a Joy Ride (1920)

  • What's-your-experience-advertisement-1917

    Sturmey-Archer: What’s Your Experience? (1917)

  • Easy-riding-1953

    Sturmey-Archer: Easy Riding (1953)


Posted by Anna Trench

Anna is a writer and illustrator who joined us as an editorial intern after studying at Cambridge University and Falmouth university. She wrote for the site between January and March 2013.